AI Visibility: Complete Guide (2026)

Definitions and basics

• What is AI search?
• What is AI visibility?
• What is a mention?
• What is a citation?
• What is GEO (Generative Engine Optimization)?
• What is the difference between GEO / AEO / LLMO?
• Why does AI visibility matter?
• What is the difference between SEO and GEO?
• What is share of voice?
• What is share of model?
• What is schema markup?
• Full glossary

How AI search works

• What are prompts?
• What are citations?
• What are mentions?
• Where does ChatGPT, Perplexity, Claude, and others fetch their sources from?
• How does ChatGPT choose who gets mentioned and cited?
• What influences AI mentions?
• Why is my website shown / not shown?
• How do prompts influence AI answers?

How to measure AI visibility

• KPIs for AI visibility
• Popular GEO / AEO tools that help measure AI visibility
• AI Search Analytics Platform
• How to measure AI Traffic Attribution
• How do I measure share of voice?
• How do I measure share of model?
• How do I measure brand visibility?
• How do I measure AI click-through rate?
• How do I track mentions and citations?

How to get your brand into AI answers

• How to optimize for generative search engines (GEO)?
• Top 5 core ranking factors
• Top 5 tips to gain authority signals
• What does NOT influence AI mentions?
• How to get cited in ChatGPT, Perplexity, AI Overviews and Claude?
• AI visibility audit checklist
• Which schema types should I use?
• How to write content that LLMs and people will love
• Which content formats work best?

Case studies and use cases

• Case study: Our analysis of 10,000 prompts shows when ChatGPT shopping is triggered
• AI visibility for SaaS
• AI visibility for ecommerce
• AI visibility for local businesses

Comparisons & discussions

• What is the role of Reddit, Quora, and other discussion forums?
• AI visibility / GEO tools
• Best 10 GEO tools compared
• LLMs.txt: Dead or never existed at all?
• What is the difference between Schema.org and JSON+LD?
• Is SEO about to disappear?
• Common AI visibility mistakes
• Future of AI search (2026–2030 predictions)
• Free vs paid tools
• Promptwatch vs Lumentir
• Peec AI vs Lumentir
• Profound vs Lumentir
• Otterly vs Lumentir
• PromptWatch alternative
• Peec AI alternative
• Profound alternative
• Otterly alternative

Miscellaneous / related

• ChatGPT SEO tools
• AI Visibility / GEO tools
• LLM visibility tracking tools
• How to track AI traffic to website