Lumentir shows how AI models describe your brand, which claims they make, and which external sources influence those narratives. This helps PR teams proactively shape AI-driven brand perception and address inaccuracies before they scale.
Understand brand sentiment
Track how different AI models portray your brand - positive, neutral, or negative. Identify the sources shaping those narratives.
Visibility in citations
See which sources are cited in AI to quickly identify competitors, emerging trends, and content formats gaining traction.
Earn more media coverage
Run a visibility analysis to identify which sources your brand should appear in - and reporters actively covering relevant stories.
Prove ROI
Track if and where your PR coverage appears in AI conversations, and connect earned media directly to ROI.
Uncover inaccurate or misleading claims
See how AI platforms like ChatGPT form their answers, and which external sources shape those claims.
Discover brand sentiment in AI models
See how AI describes your brand and whether the sentiment is positive, neutral, negative, or mixed.
Earn more media coverage
We identify and connect you with reporters actively covering stories relevant to your brand, helping you build authority.
Frequently Asked Questions
If you have questions that are not answered here, don't hesitate to contact us.
Yes. Lumentir's citation analysis reveals which press articles, interviews, and third-party publications are cited by AI models, making it clear which earned media placements contribute to AI visibility.
Brand teams can track whether AI-generated responses describe their brand in a positive, neutral, negative, or mixed way over time. This makes shifts in AI-driven sentiment visible and actionable.
By showing which earned media sources are cited by AI models and how they influence brand narratives, Lumentir connects PR activity directly to measurable AI visibility and impact.
Yes. Lumentir is used by in-house brand teams to manage reputation and by PR agencies to demonstrate impact to clients. The platform supports multiple brands, regions, and narratives within a single workflow.