To improve product visibility in ChatGPT Shopping, focus on two key levers: (1) ensure your storefront is accessible to the OpenAI crawler and that product pages include structured data (JSON-LD) with complete, accurate product information; and (2) submit your product catalog directly via OpenAI’s merchant feed. Requirements and submission guidance are available on the OpenAI merchant information page.
Track your products
Add your website and prompts and we'll start tracking shopping results from AI search platforms.
Analyze
Uncover competitors, why your product(s) were recommended, positions and more.
Uncover citations
Uncover existing and potential sources that help promote the ranking of your products.
Take action
Get actionable steps like how to add your products, fill content gaps and fix technical issues.
Frequently Asked Questions
If you have questions that are not answered here, don't hesitate to contact us.
Currently, ChatGPT and Perplexity are the primary AI search experiences offering shopping. Product availability is typically driven by catalog feeds you provide and/or platform crawling.
To improve product placement in ChatGPT, prioritize: (1) building category authority through high-quality links and credible mentions; (2) understanding why competing products are recommended and strengthening your product pages accordingly (Lumentir provides this visibility); (3) ensuring strong coverage and consistency across Bing, a key underlying source for ChatGPT; and (4) maintaining a complete, up-to-date product feed while keeping your site fully accessible to the OpenAI crawler.
Shopping Insights tracks product position and visibility by model, how often products are surfaced, the factors influencing recommendations for your products and competitors, which competitors appear alongside you, and the types of prompts that trigger shopping results.
Commerce is moving toward more agentic experiences, where AI increasingly discovers, evaluates, and shortlists products on a customer’s behalf. If your products are consistently present and well-positioned in AI shopping results, these systems are more likely to include you in the final consideration set. Directly influencing demand, conversion, and market share.
To optimize your webshop for ChatGPT Shopping, ensure the OpenAI crawler can both (1) reliably access your storefront and (2) accurately interpret your product data. Use JSON-LD and other schema markup to provide clear, structured product information. Beyond technical readiness, focus on being present in the authoritative sources AI models rely on to recommend products. Lumentir’s citation tracking helps you identify and prioritize these sources.