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ChatGPT Shopping Usage Report (2026)

Explore how often ChatGPT displays shopping results, frequency per search intent, what triggers shopping results and how to track it.



How often ChatGPT displays shopping results

This chart shows the percentage of web searches that resulted in ChatGPT shopping activations in our holiday season daterange. The frequency of shopping activations can vary based on factors such as the type of queries, user behavior, and updates to the ChatGPT model.




Percentage by search intent

This chart shows the ChatGPT shopping activations per search intent. By breaking it down by search intent we can understand when ChatGPT displays shopping results.



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ChatGPT Shopping

Explore how often ChatGPT displays shopping results, frequency per search intent and what triggers shopping results.
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Citation Averages

Explore how many sources major AI search platforms cite daily in their responses, essential insights to maximize visibility.
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Top Sources Per Model

Explore the top sources major platforms cites in its answers, including changes over time and by category.
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Social Media Usage

Explore which social media platforms are most cited by different AI models in their answers.
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